Google Analytics 4

Things you should know

What's new in Google Analytics 4?

The functioning of GA4 is different than previous Google Analytics

  • GA4 is event driven

In comparison to Google Analytics which was Page View Driven, new GA4 is event driven, which means it is capable of tracking all actions of visitor on a website. 

Google Analytics could only track the action when the page reloads.

  • Cross Device Tracking

GA4 uses Google signals to identify a users visit from multiple devices.

  • Real Time Event Visibility

Now you can see what a visitor is doing in real time, better clarity on user events.

  • Better Conversion Setup
  • Enhanced Event Measurement
  • Easy Event Setup options

Want to learn - How to setup Events in GA4

What is the GA4 Structure?

Basics of the basic

Google Account

GA4 Account

Properties & Apps

Stream