SEO Insights Manager  ·  Eventbrite

Vishal
Gupta

Digital Marketing & Content Strategy Leader

SEO  ·  Analytics  ·  Data Storytelling  ·  Social Media  ·  Google Ads  ·  Web Analytics

13+ years turning search algorithms into growth engines. Specialising in AI/SGE optimisation, global organic growth, and content strategies that make brands unforgettable — online and inside AI tools.

13+
Years Experience
80%
Workflow Efficiency
72%
AI Citation Share
15+
Team Members Led
Currently @ EventbriteGlobal SEO Insights Manager  ·  Mar 2024 – Present
About Me

I make brands
findable — and
memorable.

Forward-thinking digital marketing leader thriving at the intersection of creativity and data. My work spans organic growth strategy, AI-powered search optimisation, analytics, paid media, and cross-functional content leadership for global brands.

From engineering Python automation frameworks that cut manual research time by 80%, to growing AI citation share from 52% to 72% in two months — I bring both strategic vision and technical depth to move the needle.

Deeply aligned with inclusive, collaborative cultures. My leadership style empowers people to do their best work while keeping the mission front and centre.

🤖
AI-First & AEO ThinkingOptimising for AI Overviews, SGE, AEO, and LLM-driven discovery before it became mainstream
📊
Data StorytellingTableau, Snowflake, Heap, Looker Studio — turning raw numbers into decisions that stick
🌐
Global PerspectiveMulti-territory SEO, paid media, and content across diverse international markets
🤝
Collaborative LeadershipBuilding inclusive, high-performing teams of 15+ rooted in trust and shared goals
Agile ExecutionDelivering results fast — from CMS migrations to brand launches to traffic recovery
Expertise

Skills built
for the AI era

A comprehensive blend of SEO, paid media, analytics, content, and automation — shaped by 13+ years of real-world leadership across global brands.

🔍 SEO
On-Page SEO
Off-Page SEO & Link Building
Technical SEO (Core Web Vitals, Structured Data)
SEO Automation (Python, App Script)
AI Overviews / SGE / AEO Optimisation
Entity SEO & Knowledge Graph
International SEO & Hreflang
Keyword Research & Cannibalisation Fixes
💲 Paid Marketing
Google Ads (Search, Display, YouTube)
Facebook & Instagram Ads
LinkedIn Ads
YouTube Ads
Remarketing & Retargeting
Lead Generation via Paid Media
Campaign Performance Reporting
📈 Analytics & Data
Data Storytelling & Executive Reporting
Automated SEO Dashboards (Tableau, Snowflake)
Heap Analytics, Adobe Analytics
Looker Studio (Data Studio)
Traffic, Conversion & Revenue Analysis
KPI Reporting & Business Impact Analysis
✍️ Content & Creative
Content Strategy & Development Plans
Topical Authority & Pillar Pages
Thought Leadership & Internal Comms
Visual Content (Photoshop, Canva)
Video Content (Wondershare Filmora)
Social Media Marketing

Proficiency Levels

SEO Strategy97%
AI / SGE / AEO Optimisation92%
Data Storytelling & Analytics90%
Paid Media85%
Content Strategy95%
Python & Automation82%
Career

13 years.  6 companies.
One trajectory.

Mar 2024 – PresentCurrent
SEO Insights Manager — Global Organic Growth
Eventbrite
  • Lead SEO strategy and impact analysis across Creator and Consumer funnels
  • Build and maintain automated SEO dashboards using Tableau, Heap, Snowflake, and Google Sheets
  • Communicate SEO team efforts with Data Storytelling to stakeholders
  • Align SEO roadmap with company roadmap and report business KPIs
  • Developed AEO (Answer Engine Optimisation) strategy and global content expansion
Key Results
  • CMS migration of creator-focused pages to Contentful
  • New brand launch & Auth0 impact analysis
  • SEO traffic recovery & spam traffic impact analysis
  • AEO strategy & discovery traffic recovery
Oct 2020 – Mar 20243.5 yrs
Senior Digital Marketer — SEO & Strategy Lead
Cybage Software Pvt Ltd
  • Managed SEO for Google's sustainability, business, and think-with-google properties
  • Technical SEO QA and process SOP creation & automation
Impact

Projects that moved the needle

01
AI Citation & AEO / SGE Strategy

Optimised high-intent content for AI Overview and Answer Engine visibility. Repositioned content architecture to align with LLM citation patterns.

⇧ 52% → 72% AI Citation Share in 2 months
02
Google.com Portfolio SEO

Led SEO strategy for Google's sustainability, business, and think-with-google properties.

📈 Significant Growth in Impressions (H1 2022)
03
Process Automation Framework

Engineered an end-to-end automation framework using Python and App Script to streamline market research.

⇧ 80% Operational Efficiency Gain

"In the age of AI, the brands that win aren't just optimised for algorithms — they're cited, trusted, and remembered by them."

— Vishal Gupta
Toolkit

Hands-on tools & platforms

SEO Tools
SEMrushAhrefsScreaming FrogGoogle Search Console
Analytics & Data Viz
GA4Adobe AnalyticsHeap AnalyticsTableauSnowflake
Let's Connect

Ready to build
something great?

Open to Opportunities

Selectively open to senior leadership roles and strategic advisory positions.

B.Tech — CSE

Uttar Pradesh Technical University, India