SEO & DIGITAL MARKETING LEADER
Dominate the Next Era of Search: AI Overviews AI Mode ChatGPT Perplexity
Hi, I’m Vishal Gupta. I am an SEO and Web Analytics leader who helps enterprise brands capture visibility across Generative AI engines (AEO/GEO) and traditional search.
I turn data into actionable Roadmaps.
13+
Years Experience
72%
AI Citation Share Won
60%+
Lead & Sales Growth
Web Strategy & Analytics Core
Connecting technical search strategies to performance marketing funnels and database visualizations.
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Generative Engine Optimization
Optimizing content layout, schema markups, and brand authority to secure citations inside LLM-based search agents (Google AI Overviews, ChatGPT Search, Perplexity, Gemini).
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Data & Web Analytics
Developing event tracking architectures and reports (Tableau, Looker Studio, GA4, Adobe Analytics, Snowflake) to link organic search footprints directly to sales and ROI.
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Performance Marketing
Architecting and executing high-ROI paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, Remarketing) to lower customer acquisition cost (CAC) and scale pipeline.
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Technical SEO & Authority
Directing large-scale CMS migrations (Contentful), speed engineering (Core Web Vitals), and implementing strict E-E-A-T content frameworks that search platforms trust.
Professional Experience
Deep-dive summaries of SEO leadership, campaign coordination, and data strategy for leading global organizations.
Eventbrite
SEO Manager – Insights (Creator & Consumer surfaces)
Mar 2024 to Apr 2026
Pune, Maharashtra, India (Remote)
Responsibilities & Focus
- Lead enterprise SEO and search visibility strategies across Creator and Consumer event ticketing surfaces.
- Align long-term technical SEO roadmaps and data schemas directly with main product and engineering sprints.
- Build and maintain automated web performance reporting dashboards using Tableau, Heap, Snowflake, and Google Sheets.
- Monitor and diagnose traffic drops, de-risk major product rollouts, and analyze spam traffic impacts.
Key Results & Impact
✓ Developed and executed an AEO/GEO Strategy that increased AI citation share from 52% to 72%.
✓ Successfully migrated creator-focused CMS landing pages to Contentful.
✓ Recovered organic visibility drops and de-risked major Auth0 login system migrations.
Websites Managed
Designing AEO/GEO optimization frameworks for Eventbrite.
Cybage
Senior Digital Marketer
Oct 2020 - Mar 2024
Pune, Maharashtra, India
Responsibilities & Focus
- Managed SEO, QA audits, and content recommendations for Google B2B properties (grow.google, thinkwithgoogle, google.com/business, sustainability.google).
- Coordinated e-commerce platforms and planned seasonal campaigns (Mother’s Day, New Year Sales) for Dan Murphy’s online retail platform.
- Conducted keyword cannibalization research and performed technical QA on code modifications.
- Standardized operational workflows, created training documentation, and automated reporting pipelines.
Key Results & Impact
✓ Significant reduction in keyword cannibalization across Google B2B properties.
✓ Substantial growth in search impressions and half-yearly organic traffic in 2022.
✓ Created scalable workflows for automated QA on technical and content adjustments.
Websites Managed
Analyzing B2B search trends and impressions data
Cyfuture India Pvt Ltd
Team Leader SEO
Feb 2019 - Oct 2020
Noida, Uttar Pradesh, India
Responsibilities & Focus
- Supervised a digital marketing team of 15 professionals handling content generation, technical SEO, and social media campaigns.
- Formulated monthly content marketing plans and structured E-E-A-T workflows by turning technical team insights into optimized blog content.
- Structured B2B tender proposals, participated in bids, and managed stakeholder communications for government and private projects.
Key Results & Impact
✓ Structured expert-led content strategies that secured fast organic search rankings and boosted brand authority.
✓ Successfully won and launched digital campaigns for Punjab & Sind Bank and Verka Coop.
In-house Projects:
Government Projects (Social Media):
Handling coss functional teams on call
Banyan Netfaqs Pvt. Ltd. (afaqs!)
SEO Executive
Apr 2015 - Sep 2018
Noida, Uttar Pradesh, India
Responsibilities & Focus
- Optimized technical SEO structures for in-house news sites (afaqs.com, mobileindian) and client portals (Outlook India, Outlook Hindi).
- Built custom Google Tag Manager (GTM) event tracking models to capture lead registrations from social, search, and outbound calls.
- Configured and managed Google image ads and social media paid campaigns to drive B2B event registrations (Foxglove Awards, DigiPub).
- Designed Google Analytics content dashboards to track trending evergreen topics, guiding new content workflows.
Key Results & Impact
✓ Generated thousands of qualified event registration leads using structured paid remarketing funnels.
✓ Significantly increased editorial efficiency by mapping news trend analytics.
In-house Projects:
Paid Lead Gen Events:
Client SEO Portals:
Analyzing B2B search trends and impressions data
KBCD INDIA
Team Lead SEO
Mar 2014 - Mar 2015
Delhi, India
Responsibilities & Focus
- Managed digital and paid media projects for multiple client accounts, overseeing budget allocation, campaign delivery, and performance reporting.
- Developed digital strategies delivering measurable organic and paid growth, improving client brand visibility and search rankings.
Alchemist Dental Clinic
Team Lead SEO
Aug 2013 - Feb 2014
Delhi, India
Responsibilities & Focus
- Managed digital and paid media projects for multiple client accounts, overseeing budget allocation, campaign delivery, and performance reporting.
- Developed digital strategies delivering measurable organic and paid growth, improving client brand visibility and search rankings.
The Journey: SEO, Analytics & Automations
Career highlights focusing on search strategy, paid media campaigns, and data pipeline setups.
80% execution automated through App Script & Python
Problem: Keyword Filtering & Grouping of millions of Keywords
Solution: Automated Keywords filtering with App Script and automated grouping/ group naming with Python Google Colab Scripts using Vertex AI.
Impact: 80% time saved in Keyword research & analytics.
72% AI Overviews Visibility for Creator focussed webpages
Problem: Launch of AI overviews reduced the brand visibility on Top Targeted Keywords
Solution: Improved web pages content structure to align with AI crawling and making AI crawl webpages faster.
Impact: +20% visibility for targeted set of keywords, improving brand visibility and organic traffic.
Content Systems with E-E-A-T & B2B Campaigns
Problem: Faced with the challenge of securing high search rankings in competitive B2B spaces
Solution: Developed a structured framework around E-E-A-T by interviewing technical experts, compiling solutions, and writing search-intent optimized posts.
Impact: Generated authoritative content that ranked quickly and won multi-brand projects.
Hands-On Marketing & Tech Suite
Career highlights focusing on search strategy, paid media campaigns, and data pipeline setups.
Google Analytics, Google Search Console, SEMRush, Ahrefs, Screaming Frog, Adobe Analytics, Heap Analytics, Tableau, Looker Studio, Snowflake, Google AppScript, Python Basics, HTML/CSS/JS, Photoshop, Canva, Filmora Video, HubSpot CRM, Salesforce
SEMRush, Ahrefs, Screaming Frog, Google Console
Google Analytics, Adobe Analytics, Heap Analytics, Tableau, Looker Studio, Snowflake
Claude, ChatGPT, Gemini, Antigravity
Let's Connect & Discuss
Let’s discuss how to elevate your organic presence, optimize for Generative AI search engines (GEO/AEO), scale performance marketing, or build advanced web analytics dashboards.
